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(2014 – 2026)

Based in Dubai, UAE

Salman Ansari

4 products live

and 14 case studies

DESIGN · BUILD · SHIP

I design, build and ship software
products: CRMs, accounting platforms,
e-commerce and booking systems.

I design, build and ship software products: CRMs, accounting platforms, e-commerce and booking systems, for teams in the UAE, the GCC and worldwide.

  • 01)

    Product Design

  • 02)

    Full-stack Build

  • 03)

    SaaS & Platforms

  • 04)

    Websites & E-commerce

PRODUCT STRATEGY, UX/UI DESIGN, DESIGN SYSTEMS, FRONT END, BACK END, CLOUD & DEVOPS, E-COMMERCE, AI-ACCELERATED BUILD

[01]

// TRACK RECORD

Designer & builder

10+

/years

DESIGNING PRODUCTS SINCE 2014. NOW I BUILD AND SHIP THEM TOO, END TO END.

300+

AUTOMATED TESTS (PRACTICE OS)

Nearly 15,000

PRODUCTS IN RIGVEDA'S DUBAI STORE

16 days

FIRST COMMIT TO LAUNCH (ORIVIO)

[02]

// SELECTED WORK

Built and shipped

Projects
(14)

Projects (14)

Products I designed, built and
shipped. Each case study shows the
problem, the build and the screens.

Products I designed, built and shipped. Each case study shows the problem, the build and the screens.

Products I designed, built and shipped. Each case study shows the problem, the build and the screens.

PRODUCT STRATEGY, UX/UI DESIGN, DESIGN SYSTEMS, FRONT END, BACK END, CLOUD & DEVOPS, E-COMMERCE, AI-ACCELERATED BUILD

[03]

// SERVICES

What I do

FROM IDEA TO
LIVE PRODUCT

FROM IDEA TO LIVE PRODUCT

01

Product Design

Research, flows and
clear interfaces

  • Research
  • UX flows
  • UI
  • Design systems
  • Prototyping

02

Full-stack Build

Front end, back end and tests,
built by the designer

  • React
  • NestJS
  • Supabase
  • APIs
  • Testing

03

SaaS & Platforms

Products many teams run
their work on

  • Multi-tenant
  • Permissions
  • Invoicing
  • Dashboards
  • Integrations

04

Websites & E-commerce

Fast stores and sites,
built to be found

  • Next.js/Astro
  • Checkout
  • SEO
  • Performance
  • Arabic & RTL

[04]

WHO I WORK WITH

You have an idea

You know what you want to launch. I turn it into a working product, from first screen to live.

ORIVIO

/luxury car rentals, Dubai

  • Shape the idea into a clear first version

  • Design the site and booking flow

  • Build booking requests, WhatsApp and admin

  • Launch and keep improving

You've outgrown spreadsheets

Your team runs on Excel, WhatsApp and email. I build the system that replaces them.

PRACTICE OS

/CRM for accounting firms

  • Map how the work happens today

  • A custom CRM or ERP

  • Invoicing, tasks and client communication in one place

  • Training, then support after launch

You want to sell online

You have products and customers. I build the store, the ordering flow and the admin behind it.

RIGVEDA

/online grocery, Dubai

  • Store design for web and mobile

  • Catalogue, cart and checkout

  • Delivery slots, order checks and refunds

  • An admin panel your team can run

STILL UNSURE? LET'S TALK.

Salman worked with us on multiple UAE-based products and consistently delivered reliable, user-focused designs across different platforms. Working with him was smooth, clear, and stress-free.
Zaid YousifFounder, Taif Tec · Dubai

[05]

// HOW I WORK

Brief to launch

My
Process

My Process

The same steps on every product,
from a one-page brief to an app
people use every day.

The same steps on every product, from a one-page brief to an app people use every day.

The same steps on every product, from a one-page brief to an app people use every day.

  1. WEEK 1

    Discovery & scope

    A one-page brief: who it's for, what it must do on day one, and what can wait. Agreed before any screens.

  2. WEEKS 1–2

    Design & prototype

    Flows and screens in Figma on a small design system, so the build has fewer decisions left to guess.

  3. WEEKS 2–6+

    Build & test

    Front end and back end, by me. AI speeds up the typing; every change is still read, tested and checked in the browser.

  4. LAUNCH & RUN

    Launch & run

    Deployed with a pipeline, so every release goes out the same way. Then I stay on it: fixes and the next features.

[06]

// CLIENTS

In their words

What clients
say

What clients say

Founders and teams I've designed
for, in the UAE, India
and the US.

Founders and teams I've designed for, in the UAE, India and the US.

Founders and teams I've designed for, in the UAE, India and the US.

Close-up of Salman Ansari in glasses and a grey knit zip jumper, under bare winter branches and a blue sky

CLIENT WORK CAME FIRST.

CRMs, school systems, fintech and healthcare apps, designed for other people's teams. The products I build now grow out of that work.

10+

Years designing

14

Case studies

4

Products live

67

Cars on Orivio, from 21 brands

32

SEO landing pages for Orivio

01 / 04

Salman designed the Simply Sales CRM and did a great job simplifying a complex sales workflow. He understood our process well and turned it into an easy-to-use system. The design helped our team work faster and with more clarity.
Shankar RamchandranFounder, Simply Sales · India

[08]

// DESIGN WORK

Client case studies

From the
Archive

From the Archive

Case studies from my years designing
products for clients.

Case studies from my years designing products for clients.

Case studies from my years designing products for clients.

[07]

// FAQ

GOT QUESTIONS?

Salman Ansari

What founders and teams usually ask before we start.

Faster than a typical agency, without cutting corners. Orivio went from first commit to a live site in 16 days, and the core of Wazirs Cheques took 2 days. Your timeline depends on scope; you'll get an honest estimate after one call.

Every change is tested and checked before it ships. Practice OS runs 300+ automated tests. Golden Books locks closed months and corrects entries only by reversal, never by editing.

Yes. On Practice OS I audited every module, fixed what I found and rebuilt the interface without touching live data. Golden Books was co-built with a partner engineer, and I reworked its design and system.

I use AI coding tools, mainly Claude Code, to write and refactor code faster. Every change is still mine: I read it, run the tests and check it in the browser before it ships. AI speeds up the typing, not the judgement.

Yes. I'm based in Dubai and work with teams across the UAE, the GCC, India and the US. Most of the work happens over WhatsApp and video calls, so where you are rarely matters.

Yes. Orivio's Arabic pages are already built right to left, with their own Arabic font, ready for launch.

Send a few lines on WhatsApp about what you need. I reply within one working day, we talk it through.